Curry Brand unveiled a festive teaser for the much-anticipated debut of De’Aaron Fox’s first signature sneaker, the Fox 1. The playful holiday spot shows Santa Claus placing a gift box with Fox’s logo under a Christmas tree, tagged “From Swipa, To The Chef.” As Santa marks “#30” on his list—paying tribute to Steph Curry’s jersey number—the list subtly alludes to other NBA stars with signature shoes, building excitement for upcoming sneaker releases.
Set to drop on Friday, December 6, the Fox 1 will first appear in the “Happy Fox Day” colorway, just in time for fans to add it to their holiday wish lists. The holiday ad highlights Fox’s passion for Christmas and tees up Curry Brand’s entry into the signature sneaker game for the Sacramento Kings’ star point guard. Curry himself fueled the excitement by sharing the post on Instagram, joking, “It pays to be on Swipa Claus’s nice list. 🎁 Put the Fox 1 under your tree on 12.6.24 🎄
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